Adaptive Returns Engine

Enforce Returns Dynamically

Effectively deter fraud while improving the experience for genuine customers. AI-based decision engine detects risk signals, adds friction for high-risk activities, and rewards trustworthy behavior.

Trusted By:

2% + of GMV
In bottom line savings from identifying return abuse and lowering ops costs
~3% +
Of top-line growth by standout return enforcement for trusted buyers at return initiation
5x - 10x
Return
On
Investment

How It Works

VIP Customers

Reward your most trusted and responsible customers with the experience they deserve. Build stronger loyalty by identifying these valuable shoppers and offering them exclusive perks and seamless, hassle-free returns.

High Spend Customers
Frequent Purchasers
Low Abuse Scores
Low Return Rates
High Return Restock Rates
Aged Customer
High True Customer Value

First Time Buyers

New customers engaging with the platform for the first time represent unknown risk profiles. Build trust by offering transparency and fairness in all interactions, encouraging long-term loyalty while implementing proper risk controls.

No Known Abuse or Fraud Indicators

Opportunistic Policy Abusers

Individuals who occasionally exploit return policies, such as returning items after short-term use or making frequent selective returns. Identify such cases, and adapt return options to balance fairness and protection.

Wardrobers
Bracketers
Claims History

Fraudsters & Repeat Abusers

Accounts with a documented history of repeatedly exploiting return policies-such as frequent unwarranted returns, wardrobing, or other patterns of abuse-are subject to stricter policy controls to mitigate.

Egregious Wardrobers
FTID
Counterfeiters
Empty Boxers
Botters
Resellers

Additional Fees for Returns

Return InStore Only

Hold Refunds till Inspection

Require Photo Evidence

  • Instant refunds
  • Extended return windows
  • Free returns
  • Rebates on exchanges
  • Default store policy
  • Additional fees for returns
  • Only in-store returns
  • Extend refund inspection duration
  • Block fraudulent transitions
  • Set return thresholds
  • Deny return request

Features

What do we offer?

True Customer Value

Segment customers beyond purchase totals. True Customer Value factor in returns, cost of returns and margin to paint a more accurate picture.

Behavioral Biometrics

Analyze purchase and return trends correlating to abuse patterns - One and done wardrobers vs bracketers vs return window exploiters.

Device & Location Fingerprinting

Analyzes device type, IP address, and location data in real-time, enabling e-commerce businesses to instantly identify and block suspicious activity.

Custom Alerts

Configure automated guardrails to alert customer support on high-risk return requests.

Low score
15
VIP Customer - Instant refunds
Medium score
60
Wardrobing Risk - Hold refund utill inspection
High score
92
Empty Box Risk - Deny return

Network Intelligence

Analyze over 100 data points, enriched by a comprehensive cross-customer intelligence, against fraud indicators.

Advanced machine learning detects multi-actor fraud through integrated analysis of consortium data, models, risk heuristics, and graph recommendations.

Use Cases

Common types of return fraud and abuse

Return fraud spans a broad spectrum, from genuine customer errors to large-scale operations conducted by organized crime groups.

Empty Boxing

Empty boxes or worthless items returned. Retailers often side with customers on first try.

Wardrobing

Items are briefly used, then returned as "unused" for a full refund, common with high end fashion, electronics.

Guarantee Abuse

This abuse involves frequent returns, upgrades, or false defect claims exploiting satisfaction guarantees.

Reseller Abuse

Resellers buy limited-release items to flip for profit but return unsold goods. This creates artificial scarcity.

FTID Fraud

Redirecting an empty return package by altering the shipping label, then falsely claiming the item was mishandled.

Item Not Received Claims

INR fraud occurs when customers falsely claim refunds while keeping the purchased items.

Frequently Asked Questions

Got Questions? We’ve got Answers

What does Pinch AI do?

Pinch AI helps retailers optimize the post-purchase experience by using artificial intelligence to segment customers, reduce return abuse, and improve operational efficiency. By combining behavioral intelligence, machine learning, and deep knowledge of fraud tactics, Pinch identifies and prevents abusive behaviors—like serial returns—while recognizing and rewarding high-value, loyal customers.

How can I tell if my business is experiencing return abuse?

Common signs of return abuse include:

  • A high volume of returns or disputes for the same items over time
  • Increased reports of damaged, missing, or used products arriving at your warehouse
  • A noticeable spike in return-related queries to your customer service team
  • An uptick in payment disputes or fraud claims

Is Pinch AI right for my business?

Pinch AI works best with retailers processing over $50M in annual GMV, especially in verticals like Apparel, Footwear, Luxury, Consumer Electronics, Home & Kitchen Appliances, and Durable Goods. That said, we also support fast-growing businesses below that threshold—especially if you're seeing return rates creep into double digits.

What does integration with Pinch AI look like?

Pinch AI supports two types of integrations:

  • App-based: Available for popular e-commerce platforms like Shopify, with plug-and-play installation that takes just minutes.
  • API-based: REST APIs for custom storefronts. Integration typically takes 2–4 weeks, depending on the availability of your technical team.

We also integrate seamlessly with leading RMS and WMS solutions to ensure smooth implementation.

How do I measure the impact of Pinch AI?

Our real-time dashboards track key performance indicators (KPIs) so you can measure the impact of Pinch from day one. Typical results include:

  • Reduction in return abuse
  • Higher restocking and resale rates
  • Lower return-related operational costs
  • Increased automation across the returns process

What is Pinch AI’s pricing model?

Pinch AI is priced to deliver a net positive economic impact for merchants.

  • For SMBs using our turnkey app integrations, pricing is based on a per-order usage fee.
  • For enterprise customers using our REST APIs, pricing includes per-order volume-based discounts. Additional fees apply for integration, maintenance, and overages.