Company

Built by the people who ran fraud and risk at PayPal and Google.

Our founding team has spent its career on risk and abuse, building fraud systems used by tens of thousands of merchants. Now we’re bringing that to ecommerce, so brands can stop the few customers who abuse their policies and give everyone else a better experience.

Backed by

Dynamo Ventures
Dynamo Ventures
Infinity Ventures
Infinity Ventures
Defined VC
Defined VC
PayPal Ventures
PayPal Ventures

Why we built Pinch

We started with returns. Our customers needed more.

Pinch started with return abuse. Generous return and refund policies were being exploited by a small group of customers using fake identities, doctored evidence and the policies themselves. As we worked with more brands, the same people kept showing up at checkout, in claims, in chargebacks and behind copycat storefronts.

So we built Pinch into a full-stack fraud and abuse prevention platform: one view of the customer across the whole commerce lifecycle, so brands can stop the few bad actors and keep the experience generous for everyone else.

Our CEO ran Global Fraud Risk at PayPal, protecting more than $1.5T in payments. Our COO and CPO were early at Simility, acquired by PayPal, and scaled its Risk as a Service business, which protected Uber, DoorDash, Airbnb and tens of thousands of merchants.

Team

The people building Pinch

Arthi RajanAbout
Arthi Rajan
Co-Founder and CEO
Chirag VayaAbout
Chirag Vaya
Co-Founder and CPO
Jayan TharayilAbout
Jayan Tharayil
Co-Founder and COO
Kartik BhartiyaAbout
Kartik Bhartiya
Software Engineer
Sachin BhandariAbout
Sachin Bhandari
Head of Engineering
Mandeep KaurAbout
Mandeep Kaur
Software Architect
Bineet RanjanAbout
Bineet Ranjan
Head of Data Science
Kanika AgarwalAbout
Kanika Agarwal
Software Engineer
Mayank ShivhareAbout
Mayank Shivhare
Data Scientist
Aditi KaushikAbout
Aditi Kaushik
Intern (Summer 2025)
Gautam MakhijaAbout
Gautam Makhija
Intern (Winter 2025)
KayaAbout
Kaya
Chief Pawductivity Officer

Partners

Better together with the tools our customers already run.

Pinch partners with returns, commerce and logistics platforms so their merchants can add fraud and abuse protection without changing how they work.

Partner program

Become a partner

Become a partner

Bring fraud and abuse protection to your merchants. We work with:

Returns management platforms

Ecommerce platforms and app developers

Systems integrators and consultants

Logistics and fulfillment partners

Become a partner

Referrals

Refer a brand. Earn up to $1,000.

Refer a brand. Earn up to $1,000.

Know a brand losing money to returns or claims abuse? Introduce us. If they become a paying Pinch customer, we pay you up to $1,000.

1

Send us an intro to the brand

2

If they qualify, we run a free 12-month lookback

3

They become a paying customer, you earn up to $1,000

Refer a brand

Free lookback · for qualified brands

See what you lost last year. Free.

01

Share 12 months of data.

Install the Shopify app or SFCC cartridge, or send order, return and claim exports.

02

Get your lookback in under two weeks.

What you lost to return and claims abuse, and who took it.

03

Qualified brands try Pinch free for three months.

Run it on live orders, then decide.