Company
Built by the people who ran fraud and risk at PayPal and Google.
Our founding team has spent its career on risk and abuse, building fraud systems used by tens of thousands of merchants. Now we’re bringing that to ecommerce, so brands can stop the few customers who abuse their policies and give everyone else a better experience.
Backed by
Why we built Pinch
We started with returns. Our customers needed more.
Pinch started with return abuse. Generous return and refund policies were being exploited by a small group of customers using fake identities, doctored evidence and the policies themselves. As we worked with more brands, the same people kept showing up at checkout, in claims, in chargebacks and behind copycat storefronts.
So we built Pinch into a full-stack fraud and abuse prevention platform: one view of the customer across the whole commerce lifecycle, so brands can stop the few bad actors and keep the experience generous for everyone else.
Our CEO ran Global Fraud Risk at PayPal, protecting more than $1.5T in payments. Our COO and CPO were early at Simility, acquired by PayPal, and scaled its Risk as a Service business, which protected Uber, DoorDash, Airbnb and tens of thousands of merchants.
Team
The people building Pinch
About
AboutPartners
Better together with the tools our customers already run.
Pinch partners with returns, commerce and logistics platforms so their merchants can add fraud and abuse protection without changing how they work.
Partner program
Bring fraud and abuse protection to your merchants. We work with:
Returns management platforms
Ecommerce platforms and app developers
Systems integrators and consultants
Logistics and fulfillment partners
Become a partner
Referrals
Know a brand losing money to returns or claims abuse? Introduce us. If they become a paying Pinch customer, we pay you up to $1,000.
1
Send us an intro to the brand
2
If they qualify, we run a free 12-month lookback
3
They become a paying customer, you earn up to $1,000
Refer a brand
Free lookback · for qualified brands
See what you lost last year. Free.
01
Share 12 months of data.
Install the Shopify app or SFCC cartridge, or send order, return and claim exports.
02
Get your lookback in under two weeks.
What you lost to return and claims abuse, and who took it.
03
Qualified brands try Pinch free for three months.
Run it on live orders, then decide.












