Customer stories

What brands found when Pinch looked at their data.

Each story started with a free lookback: Pinch ran a brand’s historical orders, returns and claims and showed where the money went, who took it and what to do about it.

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$38M+

$38M+

$38M+

exposure found in 24 months

A 4% return rate on $1B+ of sales was hiding $38M+ in reseller and abuse exposure.

A 4% return rate on $1B+ of sales was hiding $38M+ in reseller and abuse exposure.

A 24-month lookback across 5.1M customers and 6.7M orders. High resale value made this premium home technology brand a target for coordinated buying networks.

Reseller Abuse · Return Abuse

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How the reseller networks worked
ID 13 accounts · 1 buyera.reed@example.comareed.home@example.coma.reed01@example.comID 24 accounts · 1 buyerjkhan.buys@example.comj.khan77@example.comjk.orders@example.comkhan.j@example.comID 32 accounts · 1 buyerd.moss@example.comdmoss.shop@example.com+ more networks across 5.1M customersBUYINGHigh-resale productsIn bulk, 1.2% of GMVGray-market resalePlus warranty cost drag
Illustrative accounts. Figures from the lookback.

Apparel

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Lookback

5x

5x

5x

projected ROI

A 10% return rate hid three abuse patterns. Fixing them projects to $230K+ a year at 5x ROI.

Return Abuse

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Jewelry

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Lookback

$2.3M

$2.3M

$2.3M

return abuse found

Strong retention was hiding $2.3M in return abuse and $2.4M of loyalty-driven growth.

Return Abuse

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Automotive

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Lookback

$1.5M+

$1.5M+

$1.5M+

abuse identified in 12 months

A 6% return rate looked unremarkable until identity clustering exposed $1.5M+ in claims fraud and serial returns.

Claims Automation · Return Abuse

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Apparel

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Lookback

$1M+

$1M+

$1M+

preventable abuse

A 7% return rate was hiding $1M+ in preventable abuse and a $575K VIP opportunity.

Return Abuse

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Swimwear

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Lookback

$940K+

$940K+

$940K+

abuse in returns, resale and promos

A 23.6% return rate was hiding $940K+ in abuse and a $450K loyalty upside.

Return Abuse · Reseller Abuse

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Footwear

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Lookback

~$900K

~$900K

~$900K

total addressable value

~$900K found in $11M of returns, with no disposition data at all.

Return Abuse

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Swimwear

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Lookback

~$743K

~$743K

~$743K

abuse across four patterns

Reseller rings were moving $650K of swimwear out the door before a single return came back.

Reseller Abuse · Return Abuse

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Apparel

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Lookback

$310K+

$310K+

$310K+

FTID ring uncovered

A 97% restock rate was hiding a $310K fake-tracking ring.

Return Abuse

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Apparel

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Lookback

$450K+

$450K+

$450K+

addressable a year

A 60% restock rate was the signal: $300K in return abuse and $125K of VIP revenue left on the table.

Return Abuse

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Beauty

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$225K+

$225K+

$225K+

in unauthorized reseller orders

The leak wasn't in returns. $225K of unauthorized resale was draining inventory.

Reseller Abuse

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Footwear

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Lookback

$370K

$370K

$370K

addressable a year

A 28% return rate isn't the cost of doing business. $370K of it was addressable.

Return Abuse

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Free lookback · for qualified brands

See what you lost last year. Free.

01

Share 12 months of data.

Install the Shopify app or SFCC cartridge, or send order, return and claim exports.

02

Get your lookback in under two weeks.

What you lost to return and claims abuse, and who took it.

03

Qualified brands try Pinch free for three months.

Run it on live orders, then decide.